
UGC Creator | Marketing Strategist | Full-Funnel Media Buyer
UGC strategist who sees the extraordinary in your brand's story.
Creating travel, fitness & wellness content that converts because it connects.

📍Homebase: Florida, USA
My Creative Process & Production
DO come with
DON’T come with
Full authenticity, intention and creativity
2+ years of marketing and media insights infused into each photo and clip
DONE-FOR-YOU strategic research, copy, scripting, and CTA
Scroll-stopping edits with visuals and pacing that focus on real human psychology
Always following what’s working and respecting your brand's tone of voice
One FREE revision per video
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy + Paste concepts
Pushy, overly salesy ad styles that feel like commercials instead of content
How I Craft Content That Converts
It’s easy to make something look good. It’s much harder to make it convert.
That’s why I’ve spent the last 2+ years not just creating ‘fun’ videos but building a strategic UGC approach designed to drive real results.
Every piece I create follows a framework rooted in human psychology and storytelling, so your brand doesn’t just get views, it gets sales.

A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
1. Visual Hook
2. Text Hook
3. Audio + Music Hook
4. Caption Hook
Make the viewer feel seen by surfacing a real, everyday pain point that your product solves without overly complexifying it.
Show your product in action, solving the problem in a way that feels natural and easy for the viewers. This is where belief starts to build, and where I position your brand as the hero.
Now I reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. I showcase benefits in a way that feels fun, modern, and relatable.
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
Why Me?
With over two years of professional experience in social media marketing, my approach is data-driven yet emotionally intelligent:
My content strategy expertise ensures your visual stories reach the right audiences
As a media buyer, I understand the ecosystem where your content lives
My copywriting background means visual content is supported by compelling text
My audience-targeting skills help identify and engage your ideal customers

My Story
The Journey

After a serious illness consumed my 20s and 30s, I was given something most people never get...
A second chance at life.
That gift transformed how I see everything. Every sunrise in a new city, every mile logged on unfamiliar trails, every moment of wellness isn't just content to me. It's a celebration of being alive.
This gratitude isn't just my story. It's my superscale advantage for your brand.
I connect with travelers and health-conscious consumers on a level that drives real engagement because I am them...
Someone who doesn't take a single experience for granted.
Where others see a hotel room, I see a sanctuary.
Where others see a pair of running shoes, I see resilience.
Having rebuilt my life across diverse landscapes—from Annapolis's colonial charm to Ocean City's coastal energy, Philadelphia's urban pulse, and now Florida's year-round paradise—I understand that travel and wellness aren't luxuries. They're lifelines.
This perspective allows me to craft brand stories that don't just speak to your audience; they speak for them.
I don't just take pictures.
I create the bridge between your brand and the customers who need you most.



Let's start our journey together!
UGC is not a one-size-fits-all, so let’s chat about how to make it work for you.
Quick links
Contact
+1 410.708.8707
Florida, USA
erin@eclarecreates.com

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